OUR JOURNEY
Milestones That Define Our Growth
Foundation
WIITRAC Enterprise was established in November 2012 as an elevator installation company in Penang.
Building Capabilities
- Started fabrication of steelwork components for elevator installations.
- Operated from a 2,000 sq. ft. facility.


Expansion Into New Markets
- Installed over 100 elevators in a landmark East Malaysia shopping mall.
- Expanded into home elevators, kitchen lifts, and cargo lifts.
Manufacturing & Showroom Launch
- Acquired a 5,000 sq. ft. manufacturing facility.
- Opened the first Home Elevator Showroom.


International Partnership
Partnered with Aritco Lift AB, Sweden, introducing premium Scandinavian home lift solutions to Malaysia.
Infrastructure Growth
Expanded storage and logistics capabilities with a dedicated 2,900 sq. ft. home lift equipment facility.


National Expansion
- Opened showrooms in Sabah and Selangor.
- Received the SME100 Award for Fast Moving SMEs.
Record-Breaking Growth
- Received the KWYP Dr. Sun Yat-Sen Spirit Award.
- Achieved RM15.5 million turnover.
- Partnered with Innovation Lift Scandinavia (Sweden).


Diversification & Certification
- Relocated Selangor Showroom to Bukit Jalil, Kuala Lumpur in January.
- Opened a New Johor showroom.
- Expanded into Brunei and Indonesia.
- Launched Access BDD Stairlifts.
- Achieved TÜV Rheinland ISO 9001:2015 Certification.
- Became an Authorized Competent Firm (FYK).
Industry Recognition
- Letter of Appreciation (Fast & Smart Execution) – KONE ELEVATOR MALAYSIA
- Malaysia Book of Records
- Golden Bull Award (Outstanding SME)
- ARCHIDEX Star Award
- Strategic partnership with Liftup Denmark for accessibility products.


Launch of SWIFT & Strategic Partnership
- Introduced SWIFT Home Lift from Sweden
- Partnership with Songsan Special Elevator Korea
- Achieved RM19.5 million turnover
Market Focus & Major Projects
Completed large-scale freight lift projects for SK Nexilis and Lotte while achieving RM24 million turnover.


Regional Expansion & Major Contract Award
- Opened Sales Gallery in Jakarta, Indonesia.
- Secured Kibing Solar project worth RM5.7 million.
Smart Mobility Innovation
- Introduced Robotic Car Parking Systems through MPSystem Korea.
- Target Achieved a record turnover of MYR 30 million.




ARCHIDEX 2025
- Achieved Malaysia Book of Records recognition.
- Won ARCHIDEX Gold Award for Best Booth Design.
- Appointed Aaron Chia as Official Brand Partner.
Future Vision
Strengthening our position as the No.1 integrated lift solution provider in Malaysia and the region, with achieving a target turnover of RM45 million.
Get in touch with us today!
Get it touch with our professional experts to talk about our lifts and installation inquiries.
(C) Wiitrac Elevator Sdn Bhd (201401001490) • All Rights Reserved.
Product Technical Compliance with the European Machine Directive 2006/42/EC
Product Technical Compliance with the European Machine Directive 2006/42/EC

